Catalog Work
Art Direction, Project Management, Design, Print
The Bi-Annual product catalog produced by Hummert International. I managed the project from design to print, we added about 130-140 new pages as well as edited and replaced products on almost every single page of the 816 page product catalog. All fonts, page backgrounds, colors, titles and subtitles were changed, including using AutoPrice software to correctly tag and automate the pricing structures. Over 30,000 products were updated according to their new branding, packaging and product details. The project lasted from 2018 on into 2019, spending the better part of 16 months with another designer and myself to complete.
