Dyna Mix Fertilizer Bags
Logo Design, Product Design, Print, Identity, Branding Assets
From start to finish these fertilizer bags remain one of my most favorite projects to date. The first concept was for a new all-in-one fertilizer focused mainly for cannabis and tomatoes. EZ Dyna Mix became the name for this new super soil that creates a unique and cost saving practice optimizing time and labor for the customer, all they have to do is add water and watch things grow. During the process I researched a large variety of the competitor brands and created a retro take on a horticulture product. It differentiates the brand from what is currently being marketed and does a great job standing out on the shelfs.
The next challenge came with the overhaul of a previous product, Dyna Mix's Classic Raised Bed Mix & Potting Soil. Continuing with the new Dyna Mix re-brand and aesthetic I decided to stay with a similar concept. A burst of bright new colors made a great addition to the color palette under the DM brand.
These new Dyna Mix Fertilizers fall under one of Hummert's Sister Companies, Dyna Green. One of the leading fertilizer and grass seed distributors in the Midwest. All of their products are specifically tailored for the unpredictable weather conditions around the greater Midwest area. I was in charge of curating and updating content for all pages of this site as well as had a hand in the overall design choices.